I recently sent a promotional email to my mailing list. The results were remarkable. It wasn’t just effective, it was over-the-top successful. It was an uber email.
A lot of us small business owners share the same desire. We want to grow our businesses. We want scalability. Here’s an example of what not to do.
Asking for referrals can feel uncomfortable. And there are no surefire, winning strategies. But here’s a suggestion: ask for referrals at least twice.
Finishing a task takes as long as you give it. How much time do you need? Less than you think.
Patience is intricate. There’s a lot to it. When you’re being patient, you give yourself time to recover. Patience also gives you space and room to grow.
Quality control and creativity can be at odds. So when’s the best time to edit? It’s best to edit as you go and give yourself time for QC near the end.
Freewriting is a great tool to prevent writer’s block. Learn how consistent freewriting develops the habit of creativity (and beats writer’s block).
Over the past couple of years, I’ve hired about twenty freelancers to help with website content creation, design and development. They’ve added expertise and additional resources when I’m juggling multiple projects. Hiring freelancers has worked out fairly well. Most freelancers have been good with a couple of all-stars (and one or two duds).
I don’t have numbers in front of me, but I’m guessing that most freelancers, entrepreneurs and small business owners don’t write a business plan before getting started. I certainly didn’t have a plan when I started freelancing. I didn’t write a proper business plan until I took my freelance design business from on-the-side to full-time.
If you’re like me, you might be a little uncomfortable defining yourself and declaring exactly what makes your business unique. That’s OK, it’s normal to have some difficulty paring down your brand. But here’s the good news: branding isn’t all about defining your current situation.