Your Big Idea and Hedgehog Concept

Your Big Idea and Hedgehog Concept

If you’re like me, you might be a little uncomfortable defining yourself and declaring exactly what makes your business unique. That’s OK, it’s normal to have some difficulty paring down your brand. But here’s the good news: branding isn’t all about defining your current situation.

Fortune in the Feedback

Fortune in the Feedback

Branding is a big, fuzzy topic. You can find endless definitions of branding with limitless examples of tactical branding exercises. Over the years I’ve tried to move away from the fuzziness. I’ve made an effort to condense my brand into a single document.