Want to see a 200-300% swell in response rates and engagement? Add brand awareness to your marketing arsenal.
Sometimes it’s difficult to articulate your service in a memorable way. Using analogies can help add clarity to what you do and help people understand.
If you’re like me, you might be a little uncomfortable defining yourself and declaring exactly what makes your business unique. That’s OK, it’s normal to have some difficulty paring down your brand. But here’s the good news: branding isn’t all about defining your current situation.
Branding is a big, fuzzy topic. You can find endless definitions of branding with limitless examples of tactical branding exercises. Over the years I’ve tried to move away from the fuzziness. I’ve made an effort to condense my brand into a single document.