On-page SEO and technical optimization aren’t crucial to rankings anymore. It’s no longer about individual keywords. But having a keyword strategy is still as relevant as ever.
Generating quality leads online is challenging. It’s a complex undertaking to go from paid ads and search engine traffic to warm leads and happy customers. There are so many things in your marketing and sales funnels that can go wrong. And one of the biggest offenders is an underperforming landing page.
When it comes to content marketing, I’d recommend social media over search. Personally, I get way better engagement via social. Sure, lots of Google visitors to your website is nifty. But if they don’t convert into customers or engage with your content, what’s the point?
I love the 80/20 rule. It’s a time-tested principle that feels so warm and fuzzy in the business world. Knowing that I can supercharge my results by doing fewer things is fantastic.
Being marketable comes before marketing. Many beginners start with the low-barrier world of online marketing. But is this the right place to start?
If you run a service business, you’re well aware that word-of-mouth referrals are your main source of new business. So why not craft a simple customer referral marketing strategy?