Being marketable comes before marketing. Many beginners start with the low-barrier world of online marketing. But is this the right place to start?
On-page SEO and technical optimization aren’t crucial to rankings anymore. It’s no longer about individual keywords. But having a keyword strategy is still as relevant as ever.
If you run a service business, you’re well aware that word-of-mouth referrals are your main source of new business. So why not craft a simple customer referral marketing strategy?
I recently sent a promotional email to my mailing list. The results were remarkable. It wasn’t just effective, it was over-the-top successful. It was an uber email.
Marketing is a big part of starting a new small business. Specialization is also important. Here’s advice I’d send back in time to my former self.