Generating quality leads online is challenging. It’s a complex undertaking to go from paid ads and search engine traffic to warm leads and happy customers. There are so many things in your marketing and sales funnels that can go wrong. And one of the biggest offenders is an underperforming landing page.
Being marketable comes before marketing. Many beginners start with the low-barrier world of online marketing. But is this the right place to start?
On-page SEO and technical optimization aren’t crucial to rankings anymore. It’s no longer about individual keywords. But having a keyword strategy is still as relevant as ever.
If you run a service business, you’re well aware that word-of-mouth referrals are your main source of new business. So why not craft a simple customer referral marketing strategy?
I recently sent a promotional email to my mailing list. The results were remarkable. It wasn’t just effective, it was over-the-top successful. It was an uber email.
Marketing is a big part of starting a new small business. Specialization is also important. Here’s advice I’d send back in time to my former self.