Digital Marketing Services

Strategy, Copywriting, and Design

Rob from Iron Post with Pennie

Rob Knapp
Founder & Creative Director

Digital marketing is complex.

Because of this, I don’t do everything under the sun. I specialize in social advertising, landing page development, and email marketing.

I aim to generate the lowest cost per action possible when capturing new leads. Then it’s all about transforming list potential into happy customers.

Paid Social Advertising

I primarily work with clients who have a lead gen focus. So if your goal is list building, you’re in the right place. My platforms of choice are Facebook and Instagram, but I’ve also run campaigns on Twitter and LinkedIn.

I offer persuasive copywriting, informative content writing, and eye-catching design. This and a lot of testing provides everything you need for a successful social campaign.

Landing Page Development

My strategy is to provide the most uncomplicated, cleanest landing page experience for visitors from paid ads. It’s not uncommon to see landing page performance 5-10X better than industry averages. There’s no exaggeration when 25% conversion rates get thrown around.

What’s a landing page conversation without mentioning lead magnets? I offer professional lead magnet writing, design, and publication. There’s a lot of power in providing your target audience value before they get to know you.

Email Marketing

I have an extensive email marketing background. My email designs are on pace for over 4 million deliveries in 2019. That’s a lot of emails and a lot of analytics information. Needless to say, I know how to create emails that get opened and get clicked.

I work with clients using HubSpot, Constant Contact, MailChimp, and a couple of smaller providers. I’m comfortable working inside your existing account or nurturing lists on your behalf.

My emails are optimized for high click-through. I’m all about warm lists, high open rates, engagement, and clicks.

Low-Cost Lead Gen

Feel free to contact me if you’re interested in improving your paid social advertising, landing page experience, or email marketing. I offer a free, no-obligation consultation to anyone interested in higher conversion rates, lower costs, and better ROI.