How to Prevent “Badvertising” Using Smart Branding
Want to see a 200-300% swell in response rates and engagement? Add brand awareness to your marketing arsenal.
Patience: Rest, Recovery and Room for Growth
Patience is intricate. There’s a lot to it. When you’re being patient, you give yourself time to recover. Patience also gives you space and room to grow.
Your Big Idea and Hedgehog Concept
If you’re like me, you might be a little uncomfortable defining yourself and declaring exactly what makes your business unique. That’s OK, it’s normal to have some difficulty paring down your brand. But here’s the good news: branding isn’t all about defining your current situation.
Fortune in the Feedback
Branding is a big, fuzzy topic. You can find endless definitions of branding with limitless examples of tactical branding exercises. Over the years I’ve tried to move away from the fuzziness. I’ve made an effort to condense my brand into a single document.
Defining Your Brand at a Glance
Defining your brand helps focus your business. Branding is the story of you and helps you connect with your customers.
