Sometimes it’s difficult to articulate your service in a memorable way. Using analogies can help add clarity to what you do and help people understand.
The Discovery phase is the first step in the redesign process. It sets the tone for your entire project and affects all aspects of your redesign.
I don’t have numbers in front of me, but I’m guessing that most freelancers, entrepreneurs and small business owners don’t write a business plan before getting started. I certainly didn’t have a plan when I started freelancing. I didn’t write a proper business plan until I took my freelance design business from on-the-side to full-time.
The 80-20 rule states that 80% of your results come from 20% of your efforts. You can use the 80-20 rule for inspiration and brainstorming ideas.
Defining your brand helps focus your business. Branding is the story of you and helps you connect with your customers.