Being marketable comes before marketing. Many beginners start with the low-barrier world of online marketing. But is this the right place to start?
If you run a service business, you’re well aware that word-of-mouth referrals are your main source of new business. So why not craft a simple customer referral marketing strategy?
A lot of us small business owners share the same desire. We want to grow our businesses. We want scalability. Here’s an example of what not to do.
Asking for referrals can feel uncomfortable. And there are no surefire, winning strategies. But here’s a suggestion: ask for referrals at least twice.
Marketing is a big part of starting a new small business. Specialization is also important. Here’s advice I’d send back in time to my former self.