If you’re like me, you might be a little uncomfortable defining yourself and declaring exactly what makes your business unique. That’s OK, it’s normal to have some difficulty paring down your brand. But here’s the good news: branding isn’t all about defining your current situation.
Defining your brand helps focus your business. Branding is the story of you and helps you connect with your customers.
Marketing is a big part of starting a new small business. Specialization is also important. Here’s advice I’d send back in time to my former self.