Sometimes it’s difficult to articulate your service in a memorable way. Using analogies can help add clarity to what you do and help people understand.
I recently sent a promotional email to my mailing list. The results were remarkable. It wasn’t just effective, it was over-the-top successful. It was an uber email.
Branding is a big, fuzzy topic. You can find endless definitions of branding with limitless examples of tactical branding exercises. Over the years I’ve tried to move away from the fuzziness. I’ve made an effort to condense my brand into a single document.
I’m not the most disciplined guy. Like a lot of people, I get motivated to be more productive but I don’t always follow through over the long-term. For whatever reason, I just don’t stick to a day-to-day routine. It doesn’t work for me. I feel like a rigid schedule kills my creativity.
The 80-20 rule states that 80% of your results come from 20% of your efforts. You can use the 80-20 rule for inspiration and brainstorming ideas.