The Discovery phase is the first step in the redesign process. It sets the tone for your entire project and affects all aspects of your redesign.
I don’t have numbers in front of me, but I’m guessing that most freelancers, entrepreneurs and small business owners don’t write a business plan before getting started. I certainly didn’t have a plan when I started freelancing. I didn’t write a proper business plan until I took my freelance design business from on-the-side to full-time.
I’m not the most disciplined guy. Like a lot of people, I get motivated to be more productive but I don’t always follow through over the long-term. For whatever reason, I just don’t stick to a day-to-day routine. It doesn’t work for me. I feel like a rigid schedule kills my creativity.
The 80-20 rule states that 80% of your results come from 20% of your efforts. You can use the 80-20 rule for inspiration and brainstorming ideas.
Defining your brand helps focus your business. Branding is the story of you and helps you connect with your customers.